Social media networks, such as Facebook, LinkedIn and Twitter, are increasingly important in business networking. Social networking media enables conversation between potential business partners, customers and suppliers. Smart companies and salespeople are incorporating social media networking in their marketing plan. As a long-time user of social networking sites, I have been able to effectively leverage their network effect to dramatically increase my business network. This is valuable for career networking, customer networking and increasing your overall business network. In this lens, I will look at several important social networking websites and provide you with key tips for increasing their usefulness to your overall business networking plan. There are different strategies for different social networking sites so I have highlighted tips for each of the social media networks.